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The best way of measuring ROI for Social Media.
I posted a question on the best way to measure ROI for Social Media on my Linkedin, as I am doing research on ROI methods for Social Media for an upcoming Marketing Technology Summit, at which I will...
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TweetSaver is a way to manage your Twitter tweets for search, tag and...
What to do with Twitter as a CMO? Are you thinking how do I monetize ROI, manage and utilize our Social Media efforts with Twitter in a way that will allow me to optimize and manage our tweets more...
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SEO gut check for CMO’s. How to check up on your websites back end.
SEO, meta tags, alt tags and other “web team” responsibilities leave most CMO’s in a blind spot of trust or of ignorance when it comes to their back end of the web site. Simple questions that I ask...
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Where to find the women consumers in social media.
Mashable again has a knock out recap of info from Information is Beautiful on demographics by site. This is really valuable to CMO’s in evaluating your teams plans or the agencies next proposal. It...
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Meta Tag basics
Meta tags is one of the basic areas that CMOs overlook or do not know about. You can look at the Meta Tags of your website from the back-end of the code, this can also be done to look at your...
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The FREE Tools list for social media on the web.
Guest blogger: Serena Carpenter agreed that I may share some info from her social media classes that she teaches at Arizona State. She used this hand out for an American Marketing Association meeting...
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Will altering your website change search?
Will altering your website change search. This question was searched on my blog and I thought it was very important to reply. Yes Yes and YES Change meta tags and it will change search, add title...
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RSS Ranking tool to see how effective your RSS feed is?
RSS stands for Really Simple Syndication and is a way for those who wish to get a feed of your information sent to them everytime you add content. If you have set up an RRS feed, you now should be...
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Creating a sitemap on Google, Bing, Yahoo and Ask.
XML Sitemap—or sitemap is a list of the pages on your website, each search engine needs it to their specifications and requirements. When you create and submit a sitemap helps make sure that Google,...
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Bing has issued best practices guidelines for SEO, SEM
Search Engine Optimization Journal is an SEO Blog that discusses Search Engine Marketing, Search Engine Ranking and Positioning for the new and advanced reader and has a very interesting article on...
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